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Bottled Water - Marketing ConsiderationsBefore
Launching Your Very Own Water Bottling Plant You Should Seriously
Consider the Following Factors......... Impact
of Filtration on the Taste of the Product Water Filtered water tends to be closer to normal tap water in texture and taste. Obviously, without the contaminants that have been removed, but still tends to be heavier and more acidic on the tongue. As you can understand, this is easily disguised in a juice or sweetened beverage. Reverse Osmosis water on the other hand is immensely different in taste. It is light and soft, easily drinkable and non-filling making it ideal for use in still and sparkling water products. However the cost diffrence in producing water via reverse osmosis is considerably higher than that of filtered and processed water. Each method is used according to the end result required and the current source water quality, not to mention the cost. A Market for Your
Product - Does it Exist Are they young, middle aged or senior citizens. How are you going to reach them - newspaper adverts, TV, word of mouth, pamphlets or Sales Team. What will your distribution channel cost you per sale ? Getting your Product
To the Market Base Costs - What do
they consist of How much of these products and services can you source at wholesale prices or are you fully reliant on a single service company. If you are linked to just one company - DO YOURSELF A BIG FAVOUR - find a backup company fast! So that you will always have continuity of service and never be held to ransom when your supplier changes their policy or pricing What the Target Market is Drinking NowFor the target market that you have defined, what are they drinking now ? Is it similar or different and in what respects. Does the market want or have a place for another water product / juice / beverage? Can you offer something better or cheaper or more beneficial ? How much Public Awareness will have to be created to get your product purchased. Your Competition - Who are they Who are you up against and who do they service and how ? What is there market share and what sort of market penetration can you expect to achieve ? Do you have an advertising budget ? Flavourants , Vitamins, Minerals and Additives In todays high tech arena designer water products have come into their own. You can design your own end product to conatain almost any combination of vitamin or flavourant. Specialist companies have evolved to assist water bottling company's to create their new designer drinks. The additives or minerals are available in almost any variation and can be custom designed to your requirements. Pricing is relatively inexpensive starting at R90 per kg with a 1: 1000 mix ratio. Flavourome S.A are past masters at this and their team , headed by Claire Standing in the Western Cape and can be reached at claires@flavourome.co.za These incredibly helpful people will enable you to stand out in this market. Flavourome is the exclusive distribution agency for the Firmenich® range of food flavors and blends in Sub-Saharan Africa. From the tastiest snacks to thirst quenching beverages, Flavourome provides both the expertise and the best food technology products in the world to create the perfect food and beverage flavours for their clients. Firmenich are the global leaders in citrus processing and creation of citrus keys and flavours. If you are looking to launch or improve on your current citrus flavours, Firmenich look forward to providing you with the correct tonality and stability for your product requirements. Firmenich produces both liquid and powder sweet flavours. Top note technologies are imported from sister plants around the globe and added to a local carrier to achieve high quality flavours at competitive local market prices.Flavourome also has the capability of blending various Firmenich top notes onto adequate carriers to better fulfil flavour clients' needs and requests.
Bottled
Water Standards for Bottled Water and Still Waters are there for your
protection
National Bottled Water
Standards |
